BACK TO CHAMPIONSHIP EVENTS
CHAMPIONSHIP EVENT 08Creative Marketing & Advertising
REEL MAKER CHALLENGE
“CREATE, CONVINCE, CONVERT”
A creative marketing competition where participants design and present an advertising campaign for a given product, brand, or service.
DAYDay 1 & Day 2 (29–30 Oct)
DURATIONDay 1 (11:30 AM) – Day 2 (Strictly before 2:00 PM)
VENUELT-117
FORMATTeam Competition
08
EVENT OVERVIEW
PURPOSE & CHAMPIONSHIP SCOPE
Ad Maker Challenge is a creative marketing competition where participants design and present an advertising campaign for a given product, brand, or service. The event focuses on creativity, storytelling, strategic thinking, and communication skills, simulating real-world advertising and branding challenges.
Participants are required to understand the target audience, craft a compelling message, and present an advertisement that is both visually appealing and strategically sound. The event encourages innovation, teamwork, and practical marketing thinking under time constraints.
KEY HIGHLIGHTS
- 01Team Size: Up to 2 to 3 members per team.
- 02Create an original promotional reel advertisement based on the official event brief.
- 03Post on a public Instagram account with official hashtags and tag @ecell_rgpv.
- 04Entries must be submitted through the official submission form before 2:00 PM of Day 2.
- 05Evaluated on creativity, originality, relevance to the task, and overall reach & engagement.
COMPLETE EVENT SCHEDULE
| TIME SLOT | SESSION / PHASE | ACTIVITY DESCRIPTION |
|---|---|---|
| Day 1 (11:30 AM – 12:30 PM) | Brief Release & Challenge Kickoff | Official advertising brief announced, rules and judging guidelines explained, and challenge begins. |
| Day 1 – Day 2 | Creative Shooting & Editing | Teams conceptualize, shoot, and edit their original advertisements on campus. |
| Day 2 (Strictly before 02:00 PM) | Instagram Upload & Form Submission | Post reel on a public Instagram account with proper caption, hashtags, and tag @ecell_rgpv; submit link via official form strictly before 2:00 PM. |
| Day 2 (04:00 PM – 05:15 PM) | Evaluation & Prize Distribution Ceremony | Judges review reach, engagement, and creative impact; winners awarded in the Grand Ceremony. |
Day 1 (11:30 AM – 12:30 PM)
Brief Release & Challenge Kickoff
Official advertising brief announced, rules and judging guidelines explained, and challenge begins.
PHASE 01Day 1 – Day 2
Creative Shooting & Editing
Teams conceptualize, shoot, and edit their original advertisements on campus.
PHASE 02Day 2 (Strictly before 02:00 PM)
Instagram Upload & Form Submission
Post reel on a public Instagram account with proper caption, hashtags, and tag @ecell_rgpv; submit link via official form strictly before 2:00 PM.
PHASE 03Day 2 (04:00 PM – 05:15 PM)
Evaluation & Prize Distribution Ceremony
Judges review reach, engagement, and creative impact; winners awarded in the Grand Ceremony.
PHASE 04RULES AND GUIDELINES
01
1: Things To Bring
- Participants must carry their own smartphone/laptop, chargers, and required accessories
- Ensure editing software/apps are installed and updated beforehand
- Carry both original and photocopy of College ID / Government-issued ID Card for identity verification
- Carry a power bank and extension board if required for uninterrupted participation.
02
2: Team Guidelines
- Each team must consist of up to 2–3 members as specified by the organizers
- All team members must be registered participants
- Teams must strictly follow the official advertising brief provided during the event
- The reel must be created within the time limit specified by the organizers
- All team members must remain present during the assigned event duration
- Any change in team composition must be communicated to and approved by the organizers.
03
3: Content & Creation Rules
- The concept and advertisement must be original and created specifically for the challenge
- Plagiarism, direct copying, or unauthorized use of another creator's work is strictly prohibited
- Previously published reels/advertisements or pre-existing content submitted as original work are not allowed
- Participants must ensure that the reel accurately addresses the given task
- Offensive, discriminatory, hateful, explicit, or inappropriate content is strictly prohibited
- Any copyrighted footage, images, or third-party assets must be used only with appropriate permission/licensing where required.
04
4: Submission & Evaluation
- Teams must post their reels on a public Instagram account with proper caption, hashtags and mention @ecell_rgpv
- Entries must be submitted through the official submission form before 2:00 PM of Day 2 of the event
- Only the final submitted version will be evaluated
- Participants are responsible for ensuring that their submitted link is accessible
- Late submissions will not be accepted unless explicitly permitted by the organizers
- Entries will be evaluated based on creativity, originality, relevance to the task and overall reach & engagement
- The judges' decision will be final.
05
5: Disqualification
- A team may be disqualified for: Plagiarism or copying another participant's work
- Using pre-existing content as an original submission
- Failing to follow the official brief or event instructions
- Submitting after the specified deadline
- Using inappropriate, offensive, discriminatory, or objectionable content
- Providing false registration details
- Attempting to manipulate the judging or evaluation process
- Any serious misconduct or repeated violation of event rules.
06
6: Event Discipline & Safety
- Participants must follow all instructions given by the organizing committee, volunteers, and event coordinators
- Participants must maintain discipline and respect other teams and organizers
- Do not damage or misuse property or equipment of the campus
- Participants are responsible for the safety of their personal devices and belongings
- Any misconduct, disruption, or violation of event decorum may result in immediate disciplinary action.
EVALUATION CRITERIA
Creativity & Originality
Uniqueness of the idea, storytelling innovation, and freshness of the reel concept.
Relevance & Brief Adherence
Accurate alignment with the official advertising brief, brand message, and target audience.
Visual & Editing Quality
Quality of camera work, video transitions, audio/music synchronization, and overall production polish.
Reach & Audience Engagement
Public engagement metrics, virality potential, impactful caption, and effective hashtag usage.