REEL MAKER CHALLENGE
“CREATE, CONVINCE, CONVERT”
A creative marketing competition where participants design and present an advertising campaign for a given product, brand, or service.
EVENT OVERVIEW
PURPOSE & CHAMPIONSHIP SCOPE
Ad Maker Challenge is a creative marketing competition where participants design and present an advertising campaign for a given product, brand, or service. The event focuses on creativity, storytelling, strategic thinking, and communication skills, simulating real-world advertising and branding challenges.
Participants are required to understand the target audience, craft a compelling message, and present an advertisement that is both visually appealing and strategically sound. The event encourages innovation, teamwork, and practical marketing thinking under time constraints.
KEY HIGHLIGHTS
- 01To enhance creativity and advertising skills.
- 02To test strategic thinking and brand communication.
- 03To develop storytelling and presentation abilities.
- 04To encourage teamwork and innovative marketing ideas.
- 05To provide exposure to real-world advertising scenarios.
COMPLETE EVENT SCHEDULE
| TIME SLOT | SESSION / PHASE | ACTIVITY DESCRIPTION |
|---|---|---|
| Day 1 (03:00 PM – 04:00 PM) | Criteria & Introduction (LT-107) | Offline orientation explaining event flow, rules, judging criteria, submission guidelines, and advertising brief Q&A. |
| Day 1 (04:00 PM) | Advertising Brief & Form Release | Official release of product/service brief, target audience specifications, and submission form access. |
| Day 2 (03:00 PM) | Submission Form Closes | Google Drive submission link entry window closes. Final submissions must be completed before 4:00 PM. |
Criteria & Introduction (LT-107)
Offline orientation explaining event flow, rules, judging criteria, submission guidelines, and advertising brief Q&A.
PHASE 01Advertising Brief & Form Release
Official release of product/service brief, target audience specifications, and submission form access.
PHASE 02Submission Form Closes
Google Drive submission link entry window closes. Final submissions must be completed before 4:00 PM.
PHASE 03RULES AND GUIDELINES
All advertisements must be original and created during the event duration.
Teams must strictly follow the given advertising brief.
Use of design tools, editing software, and AI tools is allowed unless stated otherwise.
Offensive, plagiarized, or inappropriate content will result in disqualification.
Only one final submission per team is allowed.
Judges’ decisions will be final and binding.
JUDGING CRITERIA & MARKS
Uniqueness of the idea, innovation, and freshness of the ad concept.
Clear communication of the message and alignment with the given brief and target audience.
Quality of design, layout, storytelling, and overall execution.
Persuasiveness, audience appeal, and potential real-world impact.
Ability to explain, defend, and justify creative decisions.
LOCK IN YOUR SPOT ON THE GRID FORREEL MAKER CHALLENGE
Step onto the competitive arena of IMPRENDITORE 5.0. Assemble your squad, validate your concepts, and compete for championship glory and prizes.