UI/UX WAR
UX WARS — LANDING PAGE PROTOTYPING CHALLENGE
An electrifying design challenge evaluating participants on creating intuitive, high-impact landing page prototypes.
EVENT OVERVIEW
PURPOSE & CHAMPIONSHIP SCOPE
UX Wars is an electrifying design challenge that pushes participants to blend creativity with functionality by designing high-impact landing page prototypes. In a digital world driven by user experience, this event evaluates participants on their ability to understand user needs, translate ideas into intuitive designs, and present visually compelling solutions within a limited timeframe.
The challenge simulates real-world product design scenarios where designers must think fast, balance aesthetics with usability, and justify their design decisions clearly.
KEY HIGHLIGHTS
- 01To enhance UI/UX design thinking and creativity.
- 02To assess problem-solving and user-centric design skills.
- 03To test the ability to design under time constraints.
- 04To improve presentation and design justification skills.
- 05To provide hands-on exposure to industry-standard design tools.
COMPLETE EVENT SCHEDULE
| TIME SLOT | SESSION / PHASE | ACTIVITY DESCRIPTION |
|---|---|---|
| 12:00 PM – 12:10 PM | Theme / Challenge Reveal (10 minutes) | Participants receive a design prompt related to a startup, product launch, or service (creating a landing page for a new app, redesigning a business website, or improving UX for a target audience). |
| 12:10 PM – 03:30 PM | Design and Prototyping | Participants design a high-fidelity landing page prototype using tools such as Figma, Adobe XD, or Canva reflecting UI/UX principles, hierarchy, typography, colors, responsiveness, and usability. |
| 04:00 PM – 05:00 PM | Pitch and Presentation (5 minutes per team) | Each team presents its prototype, explaining design choices, user flow, and UI/UX reasoning. Judges evaluate based on usability, innovation, visual appeal, and practicality. |
Theme / Challenge Reveal (10 minutes)
Participants receive a design prompt related to a startup, product launch, or service (creating a landing page for a new app, redesigning a business website, or improving UX for a target audience).
PHASE 01Design and Prototyping
Participants design a high-fidelity landing page prototype using tools such as Figma, Adobe XD, or Canva reflecting UI/UX principles, hierarchy, typography, colors, responsiveness, and usability.
PHASE 02Pitch and Presentation (5 minutes per team)
Each team presents its prototype, explaining design choices, user flow, and UI/UX reasoning. Judges evaluate based on usability, innovation, visual appeal, and practicality.
PHASE 03RULES AND GUIDELINES
Participants must use digital design tools only.
Designs must be original and created during the event duration.
Internet usage is allowed for reference and assets.
Late submissions will not be considered.
Judges’ decisions will be final and binding.
JUDGING CRITERIA & MARKS
Intuitive navigation and user flow.
Aesthetic quality and branding consistency.
Problem-solving effectiveness and creativity.
Clarity and confidence in explanation.
LOCK IN YOUR SPOT ON THE GRID FORUI/UX WAR
Step onto the competitive arena of IMPRENDITORE 5.0. Assemble your squad, validate your concepts, and compete for championship glory and prizes.