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CHAMPIONSHIP EVENT 06Design & Product Experience
UI/UX WAR
UX WARS — LANDING PAGE PROTOTYPING CHALLENGE
An electrifying design challenge evaluating participants on creating intuitive, high-impact landing page prototypes.
DAYDay 2 (30 Oct)
DURATION3.5 Hours (12:30 PM – 04:00 PM)
VENUEDesign Studio & Mac Lab
FORMATTeam (2 to 3 Members)
06
EVENT OVERVIEW
PURPOSE & CHAMPIONSHIP SCOPE
UX Wars is an electrifying design challenge that pushes participants to blend creativity with functionality by designing high-impact landing page prototypes. In a digital world driven by user experience, this event evaluates participants on their ability to understand user needs, translate ideas into intuitive designs, and present visually compelling solutions within a limited timeframe.
The challenge simulates real-world product design scenarios where designers must think fast, balance aesthetics with usability, and justify their design decisions clearly.
KEY HIGHLIGHTS
- 01Team Size: Up to 2 to 3 members per team.
- 02Design an original, high-impact landing page prototype based on the revealed challenge theme.
- 03Permitted digital design tools: Figma, Adobe XD, Canva, or Sketch.
- 04Strict submission deadline: 3:30 PM on Day 2 followed by live pitching & design defense.
- 05Evaluated across User-Centric Usability, Visual Aesthetics, Functionality & Innovation, and Presentation.
COMPLETE EVENT SCHEDULE
| TIME SLOT | SESSION / PHASE | ACTIVITY DESCRIPTION |
|---|---|---|
| 12:30 PM – 03:30 PM | Designing & Prototyping | Theme reveal and landing page prototyping in Figma/Adobe XD under strict time constraints (pitching time covered during designing time). |
| 03:30 PM – 04:00 PM | Pitching & Presentation | Design walkthrough and user flow defense before the judging panel (covered during designing time). |
| 04:00 PM – 05:15 PM | Prize Distribution Ceremony | Official recognition and awards presentation during the Day 2 Grand Ceremony. |
12:30 PM – 03:30 PM
Designing & Prototyping
Theme reveal and landing page prototyping in Figma/Adobe XD under strict time constraints (pitching time covered during designing time).
PHASE 0103:30 PM – 04:00 PM
Pitching & Presentation
Design walkthrough and user flow defense before the judging panel (covered during designing time).
PHASE 0204:00 PM – 05:15 PM
Prize Distribution Ceremony
Official recognition and awards presentation during the Day 2 Grand Ceremony.
PHASE 03RULES AND GUIDELINES
01
1: Things To Bring
- Participants must carry their own laptop, chargers, mouse/peripherals, and required accessories
- Ensure design and prototyping software (Figma, Adobe XD, Canva, Sketch, etc.) is installed, updated, and ready beforehand
- Carry both the original and a photocopy of College ID Card / Government-issued ID Card for identity verification
- Carry a power bank and extension board if required for uninterrupted participation throughout the event.
02
2: Team Guidelines
- Each team must consist of up to 2–3 members as specified by the organizers
- All team members must be registered participants
- Teams must strictly follow the official design brief and challenge theme announced during the event
- The landing page prototype must be created within the design window (12:30 PM – 3:30 PM)
- All team members must remain present during the assigned event duration and pitching session (3:30 PM – 4:00 PM)
- Any change in team composition must be communicated to and approved by the organizers.
03
3: Design & Creation Rules
- The concept, wireframe, and landing page prototype must be original and created specifically for the challenge during the event
- Plagiarism, direct copying, or using pre-existing design templates/kits without substantial creative work is strictly prohibited
- Previously designed landing pages or pre-existing projects submitted as original work are not allowed
- Digital design tools only (Figma, Adobe XD, Canva, Sketch). Internet access is permitted for asset references, fonts, icons, and royalty-free stock assets
- Offensive, discriminatory, hateful, explicit, or inappropriate content is strictly prohibited
- Any copyrighted third-party assets must have appropriate licensing/permissions.
04
4: Submission & Evaluation
- Teams must submit their interactive prototype link (public view access enabled) through the official submission form before 3:30 PM on Day 2
- Only the final submitted version will be evaluated
- Participants are responsible for ensuring that their submitted link is accessible to the judges without permission barriers
- Late submissions will not be accepted unless explicitly permitted by the organizers
- Each team presents its prototype during the pitching window (3:30 PM – 4:00 PM), explaining user flow, UI/UX rationale, typography, and visual hierarchy
- The judges' decision will be final.
05
5: Disqualification
- A team may be disqualified for: Plagiarism or copying another team's design work
- Using pre-existing landing pages or full templates as an original submission
- Failing to follow the official design brief or event instructions
- Submitting after the specified deadline
- Using inappropriate, offensive, discriminatory, or objectionable content
- Providing false registration details
- Attempting to manipulate the judging or evaluation process
- Any serious misconduct or repeated violation of event rules.
06
6: Event Discipline & Safety
- Participants must follow all instructions given by the organizing committee, volunteers, and event coordinators
- Maintain discipline and respect other teams, judges, and organizers
- Do not damage or misuse campus lab property, extension sockets, or equipment
- Participants are responsible for the safety of their personal laptops, devices, and belongings
- Any misconduct, disruption, or violation of event decorum may result in immediate disciplinary action.
EVALUATION CRITERIA
User-Centric Approach & Usability
Intuitive navigation, seamless user flow, information architecture, and accessibility.
Visual Appeal & Aesthetics
Typography, color harmony, visual hierarchy, layout balance, and modern design polish.
Functionality & Innovation
Problem-solving effectiveness, unique interactive features, and creative interpretation of the theme.
Presentation & Design Defense
Clarity and confidence in explaining design decisions, user empathy, and answering judges' questions.